THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY OF ENTERPRISESE IN BUSINESS

Abstract

The aim of the study was to determine actions that should be undertaken by companies to be seen as socially responsible, and what factors influence on the choice of the employer by respondents. A diagnostic survey method was used including the author's questionnaire, which was tested upon 1,157 residents of Lubelskie Province. The stratified random selection was applied, and discriminant function analysis for statistical calculations. According to respondents, a socially responsible company is such that prefers ethical action, well treats the employees, has a honest relationship with employees and customers, as well as supports charity and ecological organizations. When choosing an employer, earnings, opinion of employees about the atmosphere in the company, and the prospect of the employees development proved to be the most important. Experiences of other countries should be used in Corporate Social Responsibility (CSR) in order to achieve the most practical management methods, while entrepreneurs should be familiarized with the importance of CRS, and take care of the social approval of their company in media, as well as seek to cooperate with the authorities and the local community.