INNOVATION OF TOURISM ENTERPRISES BASED ON THE EXAMPLE OF KARPACZ

Abstract

Transformations occurring at tourism market stimulate tourism enterprises towards ongoing monitoring of activities undertaken by competition and adjusting their offer to changing preferences presented by clients. The main objective of competitiveness at tourism market is to improve ones position regarding competition. One of the key factors infl uencing competitiveness and the way to accomplish the above goal is to carry out broadly understood spectrum of activities focused on innovation. One of Polish tourism locations in which the problem of market competition and enterprises’ competitiveness is Karpacz, observed as a more and more distinctive tourist resort situated in the Karkonosze Mountains. The objective of the hereby study is to emphasize the problem of innovation in tourism enterprises functioning in Karpacz, regarded as one of the most dynamically developing tourism locations in Poland. The article presents research results referring to innovation level of enterprises functioning in the sector of tourism in Karpacz. The research was conducted in Spring 2010.