PRICING POLICY OF SMALL AND MEDIUM-SEIZED ENTERPRISES BASED ON THE EXAMPLE OF WARMIA NAD MAZURY PROVINCE

Abstract

The main aim of the survey was to recognize small nad medium-seized enterprises’ pricing policy in Warmia and Mazury province. The survey were carried out in 240 small and medium-seized enterprises in 2006 which were divided according to kind of private activity. The subject of the thesis were aim of price policy, final goods’ purchasers, product price differentiation in comparison to competition, mistakes made in price estimation. The survey pointed out changes in pricing policy of enterprises in Warmia and Mazury province. The aim of pricing policy of trade and multitrade enterprises was the increase of sale, however the productive enterprises were focused on income increase. The majority of service enterprises pointed out product quality as their main aim of pricing policy. The main factors determining the pricing policy in all groups were the cost of production and quality. The majority of products in investigated firms were at the some and lover price level in comparison to competition.