FOODSTUFFS LABELLING AS AN INSTRUMENT OF MARKETING AND FOOD SAFETY ASSURANCE

Abstract

Consumers research held in the year 2001 allowed for determination of the foodstuffs labelling importance as an instrument of marketing and food safety assurance. The role of labelling in consumers purchase decisions and the degree of knowledge of marks placed on the packaging among the consumers were estimated. It was found that label is an important element of packaging in consumers opinion and influences their purchase decisions, and also that the knowledge of informative marks is not sufficient.