HEALTHY AND INNOVATIVE FOOD VERSUS SLOVAK CONSUMER
AbstractConsumers are becoming more conscious of the necessity of consuming nutritious food and opting for healthier, more functional food. We consider healthy food with functional benefits to be innovative food. The purpose of the research reported in the paper is to determine the variations in consumer perceptions of rational eating in the Slovak Republic. Even though 48.77% of respondents in the Slovak Republic eat everything and are not interested in rational eating, 43.50% follow it. The study aims to divide customers into groups (way of eating) and identify differences in rational eating perceptions based on gender, the location where they live, level of education, economic status, and net income
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How to Cite
Horska, E., Fuga, V., Košovská, I., Mušinská, K., & Nagyová, Ľudmila. (2022). HEALTHY AND INNOVATIVE FOOD VERSUS SLOVAK CONSUMER. Proceedings of the International Scientific Conference "Economic Sciences for Agribusiness and Rural Economy", (5). https://doi.org/10.22630/ESARE.2021.5.6