CERTIFICATION OF HIGH-QUALITY FOOD PRODUCTS IN THE PERCEPTION OF STUDENTS

Abstract

This study aimed to investigate the perception of high-quality food products by young consumers, their recognition of logos assigned to registered products, and their experience in purchasing this type of product. The study involved desk research, computer-assisted web interviews (CAWI), and observation. The results of the survey conducted on a sample of 329 students of Warsaw University of Life Sciences (SGGW) showed that the respondents’ recognition of high-quality food products was low. More than half of the respondents declared that they do not pay attention to labels when shopping for food, while those who buy certified food products indicated the following reasons: curiosity, promotion, or loyalty to a specific product. Almost one in four respondents declared that they do not buy imitations of original products covered by the registration.